Project
Sports & Casino Brands
Brands
Reimagining Sports Interaction
A fresh take on a Sports Interaction. We evolved the brand into a sleeker, bolder, and more engaging visual identity designed to stand out across every touchpoint.
Turning Creative Concepts Into Eye-Catching Promos
Shaping the Look with AI
From rough Photoshop concepts to polished casino visuals, I developed the assets from the ground up, using AI in Vertex Creative Studio to push the creative direction further. The process helped turn initial ideas into a bold, cohesive look while keeping the style, composition, and colour consistent across the brand.
From Idea to Impact
I combined graphic design with AI-generated imagery to create bold promotional visuals across onsite experiences and external app advertising campaigns. While the initial concepts provided the foundation, I used AI to rework and evolve assets when needed, pushing the creative further to better match each promotion and its idea.
Illuminating Designs During FIFA 2026
Simple, eye-catching designs brought the Sports Interaction brand to life on-screen, featured in promotional videos running throughout FIFA 2026.
Shaping Creative Possibilities Across Global Markets
While primarily supporting Entain’s Canadian brands, I’ve had the opportunity to work across a diverse portfolio of brands and markets. From Canada to Brazil, Portugal, and Spain, I’ve supported teams with everything from creative assets and templates to projects developed for multiple brands, each with its own visual identity and audience.
Spin the wheel project
Make your FIFA 2026 picks project
Building the Stamp Card UI Experience
Stepping beyond my usual design scope, I took ownership of the Stamp Card UI when the UI/UX team was overloaded. I built on the existing design system, introduced new UI elements, and developed the full experience across multiple brands, earning full approval from the UI/UX team.
